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HHonors Points for "ALL 10s" Survey

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At check-in, I was presented with a 'personalized' note from the GM (mail-merged form letter with handwritten name on envelope) that reads in part:
Quote:

If you can take the time to give us a great survey with ALL 10s, we would love to give you in return 1,000 Hilton Honors Points. 10's really help the hotel and anything less hurts us.
This seems like such a cheap, tacky and unprofessional marketing ploy. Is the GM really trying to manipulate year-end survey results for bonus purposes? Is this considered acceptable behavior at Hilton properties?

For reference: I'm SPG100 and was thinking I'd try to pick up Hilton Gold this year but this is really turning me off to the brand.

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