Hilton Q1/2015 Call: New budget brand & interest in Starwood (brand)?

A number of media are reporting that Hilton CEO Nasetta pointed toward the introduction of a new brand in the budget segment of the market - with Hampton deemed to have grown out of the budget segment. Introduction of this brand within a year, focus on the US initially.

There are also some lose reports (read: rumours?!) on a tie between Starwood and Hilton. Depending on what source is consulted, this interest may be limited to certain Starwood brands rather than the entire portfolio.

http://skift.com/2015/04/30/hilton-c...ortunity-lies/

http://www.hotelnewsnow.com/Article/...h-in-12-months

http://www.hotelnewsnow.com/Article/...rwood-CEO-says